CLARK
Senior Product Designer- Led end-to-end redesign of the offer view — the highest-drop-off screen in acquisition. Significant conversion uplift and reduced drop-off in A/B test.
- Built and owned design across onboarding, switching, and cross-sell flows — from problem framing to post-launch iteration.
- Introduced experimentation as a practice: defined hypotheses, ran A/B tests, and measured activation and retention outcomes.
- Built modular components reused across CRM, counter-offer, and in-app surfaces — reducing design and engineering debt.
- Spearheaded product design initiatives in P&C, Life, and Property insurance verticals, contributing to higher policy conversion and customer retention.
- Collaborated closely with data, marketing, and engineering teams to build scalable, data-informed experiences.
- Integrated GenAI into research and discovery workflows — synthesizing qualitative inputs, generating hypotheses, and exploring product directions with generative AI.
- Designed and prototyped AI-assisted experiences and LLM interaction patterns, using rapid experiments to validate concepts before production.
Pets Deli
Senior Product Designer- Owned CRO and UX strategy end-to-end — diagnosing funnel drop-off, designing solutions, and staying in the loop until the metrics moved.
- Led all A/B testing initiatives and implemented best practices to optimize website conversion funnels & experiences.
- Led a multi-disciplinary team of designers, developers, and product managers through the entire product development process.
- +23% checkout conversion, −31% cart abandonment, +17% average order value.
- Increased online orders by implementing strategies to enhance user experience and drive engagement across the platform.
BEWATEC ConnectedCare
Senior User Experience Designer- Designed the ConnectedCare patient app from the ground up — covering onboarding, care coordination, and communication flows.
- Built a design system to support multi-platform delivery across iOS, Android, and web.
- Created a mobile app for hospital admissions in Germany, streamlining the process for patients and healthcare providers.
- Improved usability across complex medical workflows through research, testing, and iteration.
Vodafone Spain — Garaje de ideas
Senior Product Designer & CRO- Led design of a modular purchase system for the Mi Vodafone app — covering discovery, plan configuration, and unified checkout for 3M+ customers.
- Spearheaded design sprints and workshops to innovate Vodafone's new app, enhancing user engagement.
- Established and led an international design system, ensuring consistency and efficiency across platforms.
- +19% cross-sell conversion, −44% steps to purchase. Checkout adopted across the full app.
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Opinno
Senior UX Consultant- Led research, design, and prototyping for IBEX 35 companies, focusing on Service Design, Conceptualization, Product Planning, User Research, and Interface Design.
- Spearheaded major projects for enterprise clients utilizing Sketch, InVision, and Google Analytics.
Vocento
CRO UX Lead at Business Area- Defined processes for different platforms, created new products, and planned and designed platforms.
- Collaborated with Digital Business and Technology teams of a major European media company.
- Implemented ideation processes for new product creation using Lean Startup and design thinking techniques.
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Néctar Health Insurance
UX Consultant & Product Designer- Coordinated agile methodologies implementation with the technology team to launch modern, usable health insurance products.
- Collaborated on improving internal data visualization tools through prototyping and user workshops.
adidas
UX & Product Designer- Collaborated with the research team to create a new CRM for adidas.
- Prototyped and tested new functionalities for the CRM.
1D
One Delivery
UX Designer- Led a team in designing a user-friendly platform for food delivery services.
- Implemented UX Check and Hotjar to gather user feedback and optimize the platform.
Condé Nast
Freelance UX Consultant- Conducted user research and created wireframes for fashion magazines and B2B platforms.
- Collaborated with cross-functional teams to implement design solutions that improved user engagement and conversion rates.
LEGO Group
UI Designer (Internship)- Designed user interfaces for digital products and experiences.
- Collaborated on design system consistency across LEGO's digital platforms.
