Insights
Practical perspectives on product design, growth, and conversion — from real projects.
What Overwatch's Battle Pass redesign gets right about progression
Blizzard broke a single 100-tier bar into modular, navigable tracks. What that decision actually costs, and when it is worth making in your own product.
Read →What Is Astro and Why It Works Well for Landing Pages and Personal Projects
Why Astro is a strong fit for landing pages, portfolios, blogs, and personal projects: fast HTML, selective JavaScript, islands architecture, and room to grow.
Read →Building this portfolio with generative AI
How I used Astro, code, product thinking, and generative AI to build a portfolio that is faster to iterate and easier to own.
Read →Ten years of product design across startups, scaleups, and big companies
A positive reflection on what each kind of company taught me about ownership, collaboration, systems, and making design matter.
Read →Working in telco: designing for scale without losing clarity
What a telecom purchase journey taught me about modular flows, shared architecture, and designing for millions of existing customers.
Read →In hospitals, trust is part of the interface
What designing ConnectedCare taught me about accessibility, consistency, and reducing cognitive load in hospital software.
Read →From Madrid to Berlin – The Cultural Collision of Designing in Germany
Design that works in Spain doesn't work in Germany. It's not about taste—it's cultural. Here's what I learned moving from Spanish markets to German insurtech, and how it hit conversion metrics directly.
Read →Designing an e-commerce for pets: buying is also caring
What I learned designing a shopping experience for pets: less noise, more care, and easier decisions for the people who look after them.
Read →Designers should learn to code — here's how
Why I use Claude Code instead of Figma specs, and how it changed my shipping speed.
Read →Design to code without handoff
How I use Claude Code to let designers ship components directly without engineer handoff.
Read →Designing with experimentation in mind
How product designers can use A/B testing and experimentation to improve conversion, reduce friction, and drive measurable impact.
Read →Reducing friction in user flows to improve conversion
How to identify and remove friction in product flows to increase conversion and user activation.
Read →Designing onboarding flows that improve conversion
How to design onboarding flows that reduce friction and improve conversion. A product design perspective focused on real impact.
Read →Designing Conversational AI: How I Built Buni for My Portfolio
I built an AI assistant (Buni) that represents me — streaming responses, typing animations, a floating action button, and a full mobile overlay. Here's how I designed and shipped it.
Read →Building a Portfolio Site from Scratch: From Concept to Code in 2 Weeks
I rebuilt my portfolio from Framer to Astro. Here's how I designed every detail, built it from scratch, and deployed to production without a template in sight.
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